Paris Hilton look-a-like was spotted landing in Incheon airport last week. She arrived without an entourage or fanfare, so we didn’t think twice.

But then, the Korean press caught wind of Hilton heiress actually being in Korea-again! The media whore was spotted at an English Village filming some commercial.

What type of commercial, we are not sure. Your guess would be as good as ours.

Keanu Reeves flew in to promote his new action flick, Street Kings. (2008). The Matrix star caused a bit of controversey with the Korean press with his stringent demands and secretive schedule. First, no one knew when he landed at Incheon airport, thus disappointing many fans and any opportunity for the press to take pictures. Next, the 44 year old actor insisted on a list of the participants and prepared questions prior to the press conference at the Grand Hyatt Hotel. All attendees were assigned I.D. cards and seats. In addition, cameras had to be checked in since picture-taking was not allowed in the press conference room. The cameras were returned to be used only at a set “photo” time.

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50 cent was coming? Who knew? And even if we did, we probably wouldn’t go.

And that’s probably what other people in Korea were thinking.

I bet the concert did not sell out and that’s why he has canceled due to “personal reasons.” for the April performance.

The rapper has also canceled the remaining concerts in Asia, including Hong Kong, Manila and Jakarta.

Oh well.